Umbra Capital is delighted with its investment in HotelMap, the number one platform for managing complex hotel booking projects, such as for trade shows and conferences.

Umbra’s commitment is designed to accelerate HotelMap’s go to market across multiple product lines, in particular enabling further automation and deployment of AI solutions that leverage the data and insight produced by the existing HotelMap platform.

Umbra looks forward to partnering with the HotelMap executive team during its next phase of expansion.

Alexander Langmuir, Umbra Capital Partners commented: “We are very excited to be part of this journey and to be backing the founder, Steven Potter, and the team. This is a $100bn+ industry that still relies heavily on manual processes. HotelMap’s far reaching functionality and unique business models make it very well placed to capture a large share of this market.”

Steve Potter, CEO of HotelMap, added: “We are delighted to receive the continued support of investors who back our global vision. Umbra has proven to be a sophisticated and effective partner that provides ambitious entrepreneurs the capital required to accelerate their growth plans”